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Maximize your lesson count to sell

Importance of Lesson Count

Having a strong lesson count on your course sales page will help you sell more courses. And inversely, having a small lesson count may have students pause or pass you over while they look at your competitors. Lesson counts are one of the most important

Logical Curriculum

While developing a curriculum you should spend some time thinking about your logical curriculum. For instance, what makes sense from a module vs lesson point of view. For example, you may discover that it makes sense to have 7 modules with about 3 to 5 lessons per module.


It is possible you have a strong number of sections, and if you do, you may want to consider advertising that as well. However, most teachers have a stronger pitch by highlighting your total lesson count. And if you do have an almost worthy section count, you can pad and round up by including an Introduction, Course Summary, and Bonus section.

Too few lessons

If you have too few lessons, see if you can break out your big lessons into smaller lessons of 3-10 minutes. You can also come back and add more lessons at a future date.

You can also consider advertising the total time instead of the number of lessons, assuming you have at least a good hour of educational content for creative students.

Too many lessons

Don’t try to have too many lessons, that you have 100 videos of 30 seconds each. This course is not a tik tok or youtube. You want to deliver real value and break out each lesson into a solid chunk of education.

In some art industries like photography and adobe design tools, you may have so much competition that doing the extra work to create more lessons could really help you look better than your competitors.

Just in time learners

Some students prefer a large curriculum so that they can browse and jump to a specific lesson as they have skill needs. This may be important for students that are looking for lifetime access in conjunction with a broad set of class topics as a future resource.

Not Mentioning Your Lesson Count

If you don’t have a strong lesson count, you may want to consider not including it or including another benefit of your course. You can also include student results like ratings, total students, graduates, etc.

On some platforms, the lesson count is forced, in which case you may need to address this by intelligently chopping up your class or adding more content.


In conclusion, break up your sections into good size lessons, to maximize your lesson count. Having a strong lesson count of at least 15 lessons, but ideally, 25 lessons or more will help you have a strong sales page. You did the hard work of creating the course content, now just be smart on how you structure it for learning as well as selling.

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