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How To Make A Teacher Bio That Sells

What Is A Teacher Bio

The perfect curriculum combined with a solid teacher summary can really help sell more courses. Teacher bios create trust and confidence to move forward with a purchase of a course.

You are going to be surprised by how easy it is to create the essential parts of a good teacher profile. But most importantly, we want to stop you from including any dealbreakers that make prospects immediately skip over you.

Top Mistakes

Here are the most frequent online teacher about us problems:

  • Vague one line bio
  • Using a logo icon instead of your real face
  • Having typos in your description
  • Not having any reviews
  • Not highlighting your years of experience

Your Profile Picture

Having a nice picture of you will help your course look good. It doesn’t have to be a professional studio photo, but it should be high quality and show you looking at the camera.

The photo thumbnail may be small, so having a closeup that scales down well is also important. In some cases, the profile picture may be in an oval shape, so make sure you use a headshot that is centered.

Is your background appropriate or out of context. Think about the location of the image. Is your background busy, where it is hard to see your face. Avoid having other people or cropped parts of people.

Your Teaching Name

Use your proper name like “Margaret Tutti Perez” or shortened name “Peggy Perez” for your teaching bio.

Do not use an online handle like “PrettyThreads” or a strange email address like “Girl571PrinceSt”.

If you are afraid of putting too much information on the internet, you can use a shortened name like “Peggy P.” or “Ms. Perez”

Your Short Title

A smart short title can help customers orient around your bio. It can send the message, that this is a person I want to learn from. Something random like “Sewing and sneaker rebel” may be a head-scratcher and work in some cases, but something like “20y Seamstress Expert” is another positive thing why they should buy your course.

Your Main Bio

Your main bio should talk about your skills, education, experience, and provide insight into your personality.

Specify your exact skills, and don’t be afraid to get specific. For example, you may teach design, but add in details like you are an expert at designing new fonts.

If you have degrees, certificates, that can help give confidence to buyers, then you should list them. However, if you’re degree was in Statistics, then you may want to not mention that degree if you ended up a culinary chef.

Mention top industries or well-known companies that you have worked at or helped over the years. Even if you have a tricky resume, if you have relevant companies, work them into your story arc.

Choice of Words

Think about your choice of words in all the parts of your about me page. Your words definitely paint an image about you like are you down to earth, fancy, global, experienced, young, hip, etc.

Even the words you use to greet, provide prompts, and sign off are important parts of your brand voice. And your brand voice should be consistent with your course sales page, course curriculum description, and course materials.

Your Reviews

If your course platform highlights customer reviews, try to have a few reviews so that prospects can see that other students have had success with your classes.

If necessary, you can use a free link or coupon to have some friends or family review your course. They can quickly do you a favor by logging in, watching a few lessons, and leaving a friendly review about the content. Afterward, you can follow up to get private feedback from them so that you can improve your sales page, descriptions, and course.

Your Total Courses

If you have several courses, advertising the number will instill confidence in buyers. Similar to book authors, it is good to know when teachers are experienced and deeply knowledgeable in an area that you’re interested in. Seeing a teacher of three courses makes you think that they know a lot about a topic and that they know what they are doing.

Your Social Media

If you have a nice collection of images, tips, and videos on your social profiles, definitely link up your teacher profile with those business or personal accounts.

This allows students to view your work, how you have followers, and your communications style.

If customers are not ready to buy your course now, they may follow you and ultimately buy at a future time when they have more confidence in you.

However, don’t include your social accounts if they are truly personal with jokes, family, and friends from college. Make a note or task for yourself to create a business account when you can.

Also, don’t feel the need to include every social account. If you have appropriate content then use them. It is best to link to external accounts that will help not reduce your sales.

Your Course Hero shot

You should have a course hero shot that is your #1 picture about your course.

It may be a beautiful graphic design of your course, almost like a book cover with your course title.

A hero shot could also be a close-up of what your a teaching, so as an example, it could be a closeup of a blouse you are showing how to make with a nice title like “How to make women’s tops”.

Your Course Preview Picture

Ideally, your teacher info or course sales page may utilize a video of you.

If you have a teacher or preview video, make sure to select the best preview thumbnail in your video. In some cases, the preview thumbnail may be your first frame, but if you can, select a good frame te that shows you teaching.

You also don’t want a mid-action frame, that shows you blinking, blurry, or making a weird face.

Ideally, this preview image shows you in a good teaching pose. Maybe you are in the middle of sewing on your machine or showing how to use an adobe program.

Some prospects may not even realize that this image is a video, so you want that video preview to be a wonderful representation of who you are and what you teach.

Teacher’s Location

Some course systems show where the teacher is from. So if you are from a highly desired location like NY, LA, Paris, Toronto, Sydney, you may want to highlight where you are from. Additionally, some specific skills are associated with locations like culinary design with Italy, or artisan crafts with a South American small town. Shoppers may associate some value when comparing you to other teachers because of your experience from being at your unique location.

Conclusion – Teacher Bios Help Sell Courses

Teacher bios can definitely have a large impact on helping a prospect get comfortable with your course. Questionable teacher info can add doubt and keep the customer uncommitted in the shopping stage, however, a positive teacher about us section can help you seal the deal right when they are most likely to buy.

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