Hourglass with context course access length
Photo by Immo Wegmann on Unsplash

How Long To Allow Course Access?

You may have the option to specify student access to courses and materials for months, years, or lifetime.

Lifetime access definitely is very appealing to prospective students. It means that for years later, students can hop back in and get a quick refresher or download that useful PDF that you gave away with your course. To my surprise, almost no courses have a legal disclaimer about the content going away if the platform or business goes away, maybe it’s inferred from the terms of use web/app policy. Students may expect content to be updated as tools (e.g., Adobe, Sewing Machines) and techniques evolve over time.

Having a one-year policy still sounds awesome, and gives the course creator a little protection from internet sharing of accounts and other liabilities. It gives students a little time to get through the course if they can’t get through all the material due to life. It also gives students the ability to come back for refreshers while they are actively using the content.

In conclusion, lifetime access is a great way to help get more sales. You can even generate more revenue by offering lifetime access as an upsell for more value.

Our Tech On Demand services help creative professionals who teach with everything technical.

Business owners can have their tech work 100%, use free time to create, and grow with real results.

This includes technical help planning, setting up, maintaining, troubleshooting, analyzing, and optimizing all your online courses, membership communities, and coaching websites.

creative professional planning a course with consultant


Turn your vision into steps and technical blueprint

Set Up

Configure, upload, and launch your new products & services

analysts reviewing tech platform as part of maintenance plan


Monitor, check, update, backup, and secure your systems


Fix platform issues and student tech-support problems

analysts reviewing tech platform as part of maintenance plan


Audit your sales pages, content experience, and configurations

creative professional planning a course with consultant


Get better results by using tech to grow revenues and reduce costs

Help Made Specifically for Creative Teachers

Get our Artsy Course Experts tips newsletter with articles, tools, and resources.

You'll get actionable tactics on making, selling, operating, and growing your courses.

Join now and you'll also get our Course Growth Checklist with dozens of quick tips to grow your student base and total earnings.

PS. We'll never sell your info, never send spam, and you can stop anytime.