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Don’t get stuck on the perfect course name

Try not to get stuck on your perfect course name.

You can plan your course, get props and samples ready, film lessons, create your materials, and come around back to finalize your course name near the end of your journey.

Just like book writers or movie producers, it may benefit you to create your main work and then come back to craft the perfect title based on what you’ve created and what makes sense for your market. Your course creation journey may take you to a slightly different place than what you had initially planned.

Also, during your course creation journey you may have different point of views of what you are creating like a course about what is vector art versus a course on Adobe Illustrator. During your course creation you may decide to zoom in on one topic, and make the other part a separate course.

A good approach is to have a high-level topic, then transition to a working title that slightly evolves as you develop and finalize your content.

You’ll also want to search for similar classes, and be sure to identify critical keywords that should be included. You’ll also want to think about the ideal spelling or include popular word variations in your description.

At some earlier point in the process you may have maybe added too many words or added really broad or specific descriptors – and that is ok. As you approach the end of the course content and switch over to marketing you can do another edit round to find the exact positioning for your target market.

The description is also important for you to draft from the beginning. Starting with a one liner, you’ll periodically improve your course description as you build your content.

You’ll also want to have a rough draft of your course outline, that you will revisit as you progress. Start with some simple bullets as described here: Creating Fast Content Structures With Bulleted Lists

Once you have a topical name with a little fun flare you can also add a colon or dash and add a few extra keywords to help with your sales. Like “Photography for kids – A Beginners Course About Digital Cameras”.

In conclusion, coming up with your course name is an art process too. Believe in the process as you go from ideas to draft to working title. Once you get to that last 20%, the working title will align nicely with your other draft content like description, curriculum, and sales page copy.

Go with the flow!

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