Helping creators build, launch, and operate course businesses.
HTTPS helps creative entrepreneurs and students stay safe on the internet while teaching and learning. Implementing HTTPS is important for professional trainers so that they keep data safe, build customer trust, and improve search engine rankings.
Email addresses for trainers are important to run your business and help grow your sales. This lesson explains how to set up and manage different email addresses to have efficient communication for you, your team, and your students.
Google Analytics gives teachers tools to unlock valuable insights about their audience's preferences, identify popular content, optimize sales pages, and maximize advertising campaigns. This lesson will help teachers with the analytics for their courses, communities, and websites.
In the dynamic world of online education, learning how to effectively use RSS Feeds to automate your systems and reach a wider audience with your content will help you instantly scale your training business once you setup your feeds.
Having your students send you their friends as new customers is the foundation of an exponential referral program. Using referrals leverages your students as a sales force to grow your revenues while giving students loyalty discounts and perks.
A/B testing helps trainers try out two or more options to learn which is better and creates more traffic, satisfaction, or revenues from your students. This lesson explains everything you need to know to start leveraging A/B testing in your courses, community, or coaching business.
The AIDA model can help online trainers with their customer pipelines so that they can help their prospects be aware, have interest, desire, and ultimate take action in buying your services. Learn more about what AIDA is all about and how you can use it to sell a course, community, or coaching service.
In this lesson we will learn how product ladders help students buy your services in steps. We'll explain how to effectively create a product ladder, guiding your customers from smaller lower-priced offerings to higher-value products and services.
Upgrading your hosting plan ensures you have have enough memory, speed, and users for your content. The right plan helps your customers and students have a seamless user experience. Learn why creative teachers should periodically review and upgrade their platform tiers.
Learn how to design an effective and engaging online course curriculum. Discover tips for choosing the type of course, number of lessons, teaching techniques, and engagement strategies. This lesson is helpful for teachers at various stages ranging from planning content to actually teaching on camera.